Graphic design and illustration
Graphic design and illustration
afghan mothers collective
the brief
Develop a brand identity and marketing collateral for the Afghan Mothers Collective, a fictitious not-for-profit
organisation addressing the issue of social isolation among new Afghan mothers in Australia. AMC aims to provide information, support and socialisation opportunities for new and expectant Afghan mothers in Australia; and educate Australian healthcare professionals on Afghan maternity culture and traditions.
the solution
The AMC brand identity is informed by the experiences of Afghan refugee women, traditions, society and cultural practices. Image-based visual representation which does not rely heavily on text is a key feature, with a design aesthetic that is proudly feminine and heavily influenced by the Afghan story-telling tradition and the vivid colours and elaborate designs of traditional Afghan clothing, craftwork and symbology.
