DESIGN Canberra x BMW car wrap competition 2022 winner
the brief
DESIGN Canberra asked for a vibrant and exciting car wrap for the BMW 2 Series Gran Coupe Sedan which encompasses the brand values of BMW and the theme of ‘Transformation,’ inspired by the symbolism of gold and the ways that artists and designers, like alchemists, transform raw materials and ideas into objects, spaces, buildings and concepts.

the solution
In this design the Golden Sun Moth provides a Canberra-specific twist on the traditional symbol of transformation, the butterfly. The moth is seen emerging from a number of disparate parts which combine to make a whole, moving from a dark space towards the more welcoming light.
The design presents an optimistic future state in which our locked-down society of separated individuals transforms into a post-pandemic cohesive community. The Golden Sun Moth was chosen because it is both native to the Canberra region and currently undergoing its own transformation and rejuvenation – from an endangered species to hopefully thriving in the future through improved habitat management and rehabilitation.
The figure was taken from a photograph of the moth, whose form was then abstracted into a number of cubic shapes, chosen specifically to reflect and complement the sleek lines and high-tech approach of the BMW 2 Series Gran Coupe Sedan. While each of the panels has its own individual element, they combine to form one seamless image, taking advantage of the vehicle’s frameless doors. Like the Gran Coupe Sedan, the design is bold, powerful and dynamic.
I was lucky enough to be named the winner of the competition, and have my design featured on a BMW.

